This vibrant photography and videography project for The Drayton Hotel took place in Savannah, GA
The gorgeous property in the heart of the city offers stunning views of the Capitol Building, modern comfort in the guest rooms, an incredible rooftop and three highly-popular restaurants. We worked closely with the brand and our production partner Pixel + Polish to create the photos and videos used to launch a new visual identity for the hotel and it's restaurant outlets!
The scope for this project included architectural and F&B photography for the hotel's restaurants as well a hero brand video highlighting the entire property! Our team also created a library of video footage for social media use. Above, we've shared two of the short social-media focused edits and below you can view the hero property video.
The photography scoped focused on F&B, and our creative direction was inspired by the lush greenery and colorful decor in St. Neo's. From fresh breakfast dishes to stunning share plates and main dinner courses, every ingredient shined in our eye-catching imagery.
The Drayton Hotel's speakeasy is another example of how to curate a brand by capturing it's unique atmosphere with photo and video. The Vinyl Room is tucked away beneath the hotel lobby and the interior photos capture a warm and intimate atmosphere. The cocktail photography showcases classic cocktails and the craft of mixology. Finally, Digital Love captured the spirit of the speakeasy in an artistic, cinematic way to feature in the hero property video.
This case study shows how our photo and video work created a cohesive asset library and immersive marketing experience.
The photos and videos have been used to launch The Drayton Hotel's new website, as well as in marketing materials, social media, web and PR.
