Bobby Hotel always knows how to up the cool-factor, and this collaboration was no exception. Digital Love helped Bobby tell the story of working with LA street artist RISK, as he put his mark on Nashville. As part of his exhibit in the hotel featuring 14 pieces, including two specifically created for Bobby, RISK also painted a wall mural in Printer's Alley with Nashville Walls Project.
Digital Love was there every step of the way, documenting the collaboration with both photo and video and ultimately producing a mini-documentary to tell the story.
To share his work and unveil the mural, RISK also hosted an event at Bobby's Garage, where he 'tagged' custom posters and gave personal tours of his exhibit in the hotel.
Sam and Lisa worked closely with the hotel's marketing team, Nashville Walls Project and the artist himself to join the various aspects of this project into a captivating story - while keeping Bobby's brand voice and visual identity top-of-mind.
The result was a compelling documentary and a gallery of press images for Bobby Hotel to use across marketing, press and social media.