To create a beautiful brand aesthetic for Rhapsody Spa within the Westin Nashville, Digital Love created stylized images and video capturing the serenity, services and interiors at the luxurious spa.
Starting with moodboards and the brand's strategy, we developed a creative direction for the campaign that featured lifestyle and product photography. From pre-production (hiring models, developing shot lists, prop sourcing and scheduling) to on-set direction and shooting, Digital Love created a warm, welcoming vibe showcasing the spa's offerings and luxurious atmosphere.
We captured multiple models and various treatments for our lifestyle work and then shot the spa’s product range, styling collections and luxurious scenes. We also captured “evergreen” content for the brand which can be used indefinitely to create a brand aesthetic through their ongoing imagery.
Thoughtful, beautiful product styling was also important to Rhapsody Spa, so Sam and Lisa worked with their team to create a rich series of product imagery that focused on simplicity, luxury and artistry.