Digital Love was thrilled to photograph a new national campaign for the world's #1 decking brand! Trex has defined and perfected the composite deck category for over 20 years, and their brand imagery showcases this attention to innovation and craftsmanship. To launch a new color of Trex Enhance Composite Decking, Sam and Lisa travelled to charming Beaufort, SC and photographed a beautiful new wrap-around porch for the campaign.
With an ambitious shot list of 11 unique scenes to be styled and shot in just one day, pre-production and planning were vital. As the home was built and construction updates were sent over, our team planned staging, timing, lighting and props to ensure every image was perfect throughout the day. Once on-location, we balanced the lowcountry charm of the Wilbanks Cottage with high-end commercial images of the decking.
Sam and Lisa worked closely with the client, their agency Karma Agency and brand partner Lowe's on set to meet everyone's needs - from perfect, even lighting on each decking board, to Lowe's featured props and thoughtful, creative styling.
Digital Love's photography for this campaign is featured in Trex catalogues and online, on Lowe's, Home Depot and other partner sites, and highlighted in these articles: