When We Care Spa set out to redefine their visual identity, they wanted imagery that felt as transformative as the experience itself. Known globally as a premier detox and wellness destination - rooted in decades of research and trusted by celebrities and loyal guests alike - We Care invited Digital Love to lead a complete visual refresh across photo and video.
From in-depth pre-production and creative research to a four-day on-location shoot in Palm Springs, our team developed a cohesive visual system designed to anchor their entire digital ecosystem. With a full production crew, talent, wardrobe styling, and intentional art direction, we captured the essence of the We Care experience: restoration, clarity, and reconnection.
We Care Spa is a long-standing wellness institution with a deeply loyal following and a philosophy built around holistic healing, detoxification, and mindful living. While the program itself is rooted in decades of proven practice, the brand was ready for a refreshed visual presence that more accurately reflected the elevated, intentional experience guests encounter on property.
The client’s primary goal was to create a refined, calming, and cohesive visual identity that could support a full website redesign and modernize their digital presence. The imagery needed to feel serene yet aspirational—inviting potential guests into the experience while honoring the trust and credibility We Care has built over time. These assets were intended for use across their website, social media, newsletters, and digital advertising.
Our pre-production process focused heavily on research, storytelling, and intentional visual language. Working closely with the We Care team, we developed a detailed shot list and creative direction that prioritized emotion, ritual, and environment.
We identified key experiences to highlight—including juice fasting, wellness treatments, crystal healing, labyrinth walks, pool moments, and the surrounding desert landscape—ensuring the visuals felt immersive and cohesive. Casting, wardrobe styling, and art direction were thoughtfully curated to align with the brand’s grounded, natural aesthetic. Every detail was planned to support a calm, elevated visual narrative before stepping on site.
Over the course of a four-day shoot in Palm Springs, our team executed a comprehensive photo and video production across the property. Over three days with models, we captured both guided experiences and quiet, unscripted moments—allowing the resort’s rhythm and energy to naturally shape the storytelling.
Our photography emphasized light, texture, and stillness, while video work focused on slow, intentional movement to reflect the restorative pace of the program. From sunrise desert scenes to intimate wellness rituals, each frame was designed to evoke trust, calm, and transformation.
By working with a full production crew on site, we were able to seamlessly move between locations, experiences, and talent—maximizing coverage while maintaining a cohesive aesthetic across all deliverables.
The final asset library became the foundation of We Care Spa’s refreshed brand presence. The imagery now leads their new website, social media channels, newsletters, and advertising campaigns—creating a unified visual experience across every guest touchpoint.
The new visuals elevated the brand while staying true to its roots, helping We Care present itself as both timeless and contemporary. The content communicates clarity, intention, and trust—key pillars of the We Care philosophy—and supports long-term marketing efforts with a versatile, evergreen asset library.
This project was about more than visuals—it was about translating a philosophy of wellness into a visual language. Through thoughtful planning, immersive production, and intentional storytelling, Digital Love helped We Care Spa step into a refreshed identity that feels grounded, elevated, and deeply aligned with the transformative experience they offer every guest.
As a bonus, check out our website header video on their site below! We love how this turned out...
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